CASE STUDY NIKES CSR CHALLENGE

Nike needs to reach out to wider issues of trade flows, governance, and media otherwise all their changes may not make a difference as they optimistically hope. The stakeholders are customers, suppliers, investors, and others relate to it. Nike understood as well as other competitors that seeking good societal relations should be seen as both good to society and good for profitability. Extra working hours are also required to meet demands, which result in overtime and poor working conditions in developing countries, but the same percentage of factories in Asia denies workers at least one day off in seven. Yes ,it is possible. Environment , Nike Inc.

Nike have realized that the responsibility of one is to work towards the accountability of all. In a word ,environment, profit and human should be balanced. In addition ,Nike should consider wider issues of trade flows, governance, media, financial markets and politics,if it wants to survive in new open system. Traditional leadership make the manager only do their duty, but not thinking about other fact. The strategy is that instead of the closed system , company will establish an open system. Instead the challenge is now to reform the way business is done.

case study nikes csr challenge

Only available on AllBestEssays. Apparently Nike is saying it wasn’t worth investing money into being more humane because at the end it did not resulted in more shoe sales. The awareness and the initiative taken by Nike has been acknowledged and appreciated by all the stakeholders in the industry, including customers.

Instead the challenge is now to reform the way business is done. The apparel industry is possibly for the most part at risk to issues of social responsibility.

Nike’s CSR challenge Essay

In Nike started disclosing their CSR activities after a couple of years of silence due to legal concerns. Why CSR is more important than ever http: Some people work hard toward the needs of others and the planet, while others will exploit.

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case study nikes csr challenge

The fact is not only Nike ,but also other industries are facing these challenges. The operation council of the Global Alliance casf detailed audit, has commended Nike for the processes introduced, not only in its own operations and among its subcontractors, but also in the rest of the industry. We’ll occasionally send you account related and promo emails. The open system involve labor ministries, civil society and competitors.

People, environment and profit should be balanced. The same percentage that was reported also applied to factories denying workers at least one day off of the seven days they already work. Nike understood as well as other competitors that seeking good societal relations should be seen as both good to society and good for profitability. HoweverNike start to report the detail of all its factories and in fact Nike devote more to improving conditions than its competitors.

Through making profit a company can survive. Transcendent leadership offers us a metaphor to help Nike move more closely to a world where human talents and energies will be maximized for the betterment of challengd — personally, organizationally, and globally Gardiner, Nike start to create a positive environment and change system for upgrading.

Nike’s CSR Challenge by Suzanne Loh on Prezi

Read Full Essay Save. Real life example could be Challlenge, who has given hopes, whose life and personality was enhanced in the process. Traditional leadership make the manager only do their duty, but not thinking about other fact. Early this year in the state of Tamilnadu in India, 7 workers died when they were cleaning a tank in a textile dyeing unit, KPR textiles, Nikse, Erode district.

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So that the companies can operate in a sustainable and just way, which is also financially viable.

Nike needs to reach out to wider issues of trade flows, governance, and media otherwise all their changes may hcallenge make a difference as they optimistically hope. Click to learn more https: It means people who can see across borders created by others,such as the borders of their jobs,and reach across such borders to engage others in dialogue and action to address systemic problems.

In referring to the opening profile and the closing case for this chapter, discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world?

Nike’s CSR Challenge | Case Study

It said that staffs and employees work in a poor environment. This program airs on AP1 TV What parties are involved? It should be pointed out that consumer perceptions and concerns can change and a firm jikes find it dealing with a successful PR campaign directed toward its practices.

Retrieved 12,from https: Whose responsibility is it to achieve that state? What parties are involved? The industry has a lot of contract manufacturing in which a foreign firm is contracted to do all the production for the chalelnge owning the brand.

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