The successful times allowed them to move offshore finally. The new design was used for all subsequent openings. The domestic side, however, viewed things differently. By clicking “SEND”, you agree to our terms of service and privacy policy. But for Jollibee to succeed in opening a fourth store and increase its market share on the Hong Kong market, reconstruction and adaption to the local market is crucial. This reflects that there exists a huge market for Jollibee in Hong Kong but before setting up another store at Hong Kong they need to resolve their issues there.

With the help of foreign direct investment and franchising the expansion strategy raised to an international level. Jollibee tried to expand in a tough environment of the fast food industry. Sorry, but copying text is forbidden on this website! By clicking “SEND”, you agree to our terms of service and privacy policy. A clear communication should be given so that nobody feels disappointed or overlooked. Are you ready to learn from your offshore affiliates?

With the help of foreign direct investment and franchising the expansion strategy raised to an international level. Hi, I am Sara from Studymoose Hi there, would you like to get such a paper? Dase effective MDP can build a unifying corporate culture by socializing new managers and partners into the norms and value systems of the firm.

fonclusion Kitchner saw thousand of expatriates Filipinos working in the Middle East and Asia. It will advisable for Jollibee to open a few outlets in order to test the feasibility and the demand in the market.

jollibee case study conclusion

They defined four ideal types as; Implementor, Global innovator, Integrated Player and Local Innovator, based on the amount of knowledge that flows and the direction of this knowledge, between the subsidiary cwse the rest of the MNC.


If you contact us after hours, we’ll get back to you in 24 hours or less. Later Jollibee realized the problem and started catering to the local needs for e. They need to resolve their manpower issues before opening another outlet to ensure that their brand name does not get spoiled because the managers had to pay more attention to the quality issues in the dearth of labour which of the lack jolilbee quality which left them less time to concentrate on formulating short term.

Third the International Division was ready to enter the California in due to the success in Guam, a territory of the U. We’ll occasionally send you account related and promo emails.

Jollibee case study – University Business and Administrative studies – Marked by

How about receiving a customized one? Finally, the above analysis will provide us with information about the existing opportunities on the Chinese market and will enable us to suggest a reconstruction of the offshore business in Hong Kong to make it more successful.

We will write a custom sample essay on Jollibee Case Study specifically for you. As Jollibee Foods Corporation considers whether they should establish a fourth store in Hong Kong, it faces several challenges. Furthermore the management should fonclusion out how important the international division is to them. The reason Jollibee was successful in the Philippines was due to the following reasons: As a part of this they started opening outlets in every country they casd an opportunity.

Therefore they felt they were faced with very low pressure for local responsiveness.

Jollibee Case Study Essay Example for Free – Sample words

With Kitchner the word strategic became a completely new meaning. My recommendation is that Jollibee should create some clear cut instructions regarding the resources that the international division can utilize and its authority of decisions.


Flag planting aims at establishing a presence in each market before competitors, and so, emphasizing at implementing customer expectation, influencing taste and building brand case p. The initial plan in Hong Kong has been to become one of the major players in the market fast.

Haven’t found the Essay You Want? He has tried to implement these changes for several of months but has not yet received a go-ahead from the headquarters. In the largest fast food company tried to enter the Philippines by spending large sums on opening six restaurants within two years and on promoting them. The new design was used for all subsequent openings. The case highlights the global expansion strategy that they followed backfired due to which they had to consider revamping their strategies.

jollibee case study conclusion

An analysis presented that the company is currently in between the internationalization and localization strategy. If you need this or any other sample, we can send it to you via email. Therefore three new stores had been developed by better lightning and high quality jjollibee.

Jollibee Case Analysis Essay

This was the natal hour of the fast food as it has been remaining until now. Click to learn more https: Jollibee experienced the internal challenges of organizational culture clash between its implemented Filipino workers and the Chinese staff.

jollibee case study conclusion

By creating various menu line-ups, marketing programs and efficient manufacturing and logistics facilities the parent company established itself as a multinational brand.

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